Penka Ivanova is а Director of International Clients at REIB and has dedicated 19 years to insurance as her profession. For her, every working day is an opportunity to solve problems and help people. Her energy and motivation come from the desire to create real changes that leave a lasting impact.
One of the most memorable moments in her career was convincing a client that their most valuable asset is their employees. This led to the implementation of a comprehensive health insurance package for the entire team—a prime example of how professionalism and empathy can make workplaces better for everyone.
Penka believes that the future of the insurance sector lies in balancing its core principles – risk assessment, prevention, and coverage. To her, insurers should not simply deny coverage for risks but instead leverage their expertise to help society avoid preventable issues.
When she’s not working, Penka finds peace by the water with a fishing rod in hand. Fishing is not just a hobby for her; it’s her way of stepping away from the hustle and bustle and finding balance. Reading books and taking long walks help her maintain harmony in life, while time spent with her family is her ultimate source of inspiration.